Seth is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.

Strat Americas has worked with clients in digital & social music, Web 3, ticketing, live streaming, AI and enterprise software. Seth is a business development executive who spent eleven years with Sony Music, in Latin America and for Sony’s Jive Records label in New York, where he oversaw partnerships with the US’ first digital music services. At Sony Latin, Seth created mobile partnerships in Latin America for the artists Shakira and Ricky Martin, resulting in multi- million selling artist handsets. Seth was also on the front lines of launching Spotify and Apple Music’s first steps in the Americas.

Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s first music business executive, overseeing its first partnerships with the American music industry.

Seth is a graduate of Columbia College and Columbia Business School and is currently on the Adjunct Faculty at Georgetown University and Pepperdine Business.

Seth’s recent media appearances include Fox News, News Nation NBC LX, Sirius, and CGTN America on TikTok’s rise.