Ty is a proven creative technologist and serial entrepreneur with 25+ years of experience in the music industry.

Roberts has worked with Artists across multiple genres. He collaborated with Todd Rundgren, David Bowie, Brian Eno and Peter Gabriel, created interactive and immersive experiences with all and is developing modernized approaches for these icons.

His experience includes Artist partnerships involving the real-time generation of special personalized and generative NFTs which can generate additional sustaining revenue. He has been at the forefront of addressing issues relating to rights, royalties and innovative funding. Ty is highly skilled in hybrid productions and concerts in the Metaverse which can incorporate NFTs, Avatars (versus video) and Xtended Reality (XR versus Augmented Reality).

As Chief Technology Officer of Universal Music Group, Co-Founder and Chief Strategy Officer of Gracenote, and CEO of ION, Roberts promoted new formats and standards that fostered the growth of music, movies and television. His knowledge and long-standing relationships allow Roberts to work across multiple industries to create innovative entertainment experiences. He holds dozens of patents for his inventions and has created multiple technical developments and standards across the industry