Yves Saada has spent his career in leadership roles managing digital strategy and gaming for entertainment companies (Disney, Pokémon, and Mattel) and startups. Since 2020, Saada has led metaverse strategy and gaming partnerships for Spin Master, a leading children's entertainment company (Paw Patrol, Rubik’s Cube, Bakugan). Previously, Saada worked at the Walt Disney Company leading a mobile entertainment business. He developed a mobile strategy within Disney's Consumer Products bringing to market dozen of award-winning innovative games and interactive stories. Yves Saada managed content strategy, digital production, and commercialization. Before his success at The Walt Disney Company, Saada held executive positions starting and expanding digital businesses: leading digital initiatives for Pokémon, building BrainPOP, a technology leader in the education industry, and heading Mattel Inc.'s interactive business development.