Jeff Rosenfeld is VP of Product for Music Audience Exchange (MAX), where he oversees all product and engineering efforts, developing the algorithms and technology that allow brands to speak to their target consumers through music. Before MAX, Jeff served as the Senior Director of Data Science and Strategy at ReachLocal, a global online marketing company, and, prior to that, ran the consumer research division of a music and lifestyle marketing company. Jeff graduated with honors from Harvard University in 2003, where he wrote his senior thesis on the sociology of rock music criticism. He has released three albums and toured the West Coast with his band The Power Cords.
He has previously spoken at XLIVE Data & Analytics 2017 on the topic of: Musicology – How emerging artists in music use data and analytics to monetize and grow their fanbase.
