Live video is no longer a secondary attachment for Music Festivals, it’s become an essential part in the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience.
The key is how to make it feel as inclusive and exciting from the viewers bedroom, where they can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive. What is also the future of distribution and programming rights for this content to enter the digital distribution chain.
PANELISTS:
Ryan Birtcher, President, Founder, Media Stranger
Caroline Burruss, Vice President, AEG Global Partnerships
Michael Dunn, Experiential Producer, Festivals & Events, A-OK Collective
Robert Ellin, CEO and Executive Chairman, LiveXLive
MODERATOR: Peter C. Schwinge, Founder and Executive Director, Moving Target Group
The key is how to make it feel as inclusive and exciting from the viewers bedroom, where they can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive. What is also the future of distribution and programming rights for this content to enter the digital distribution chain.
PANELISTS:
Ryan Birtcher, President, Founder, Media Stranger
Caroline Burruss, Vice President, AEG Global Partnerships
Michael Dunn, Experiential Producer, Festivals & Events, A-OK Collective
Robert Ellin, CEO and Executive Chairman, LiveXLive
MODERATOR: Peter C. Schwinge, Founder and Executive Director, Moving Target Group
