Demand for music has risen due to the spectacular growth of original programming on video distribution services in TV and Film. Due to the nature of these platforms, more opportunities have been created for licensees and licensors, and brands, to develop long-term relationships in finding the right sound that resonates with the digital consumer. What are the unique ways that these teams are working together to develop innovative marketing strategies, and what other opportunities are on the five-year horizon.
PANELISTS:
Bianca Bhagat, Head of West Coast & Film/TV, Glassnote Records
Garrett McElver, Music Supervisor, SuperMusicVision
Kristen Bushnell Perez, Director, Creative Synchronization, Atlas Music Publishing
Rick Singer, Director of A&R and Digital Strategy, Zync Music
MODERATOR: Tyler Bacon, President/Founder, Position Music
PANELISTS:
Bianca Bhagat, Head of West Coast & Film/TV, Glassnote Records
Garrett McElver, Music Supervisor, SuperMusicVision
Kristen Bushnell Perez, Director, Creative Synchronization, Atlas Music Publishing
Rick Singer, Director of A&R and Digital Strategy, Zync Music
MODERATOR: Tyler Bacon, President/Founder, Position Music