A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos.
PANELISTS:
Jonathan Azu, Senior Manager, Red Light Management
David Moffly, CEO, Baeble Media
Chris Sumner, SVP Business Development & Operations, Greenlight / Live Nation Entertainment
Ed Walker, Head of Live Production, Vevo
MODERATOR: Colleen Theis, COO, The Orchard
PANELISTS:
Jonathan Azu, Senior Manager, Red Light Management
David Moffly, CEO, Baeble Media
Chris Sumner, SVP Business Development & Operations, Greenlight / Live Nation Entertainment
Ed Walker, Head of Live Production, Vevo
MODERATOR: Colleen Theis, COO, The Orchard
