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music

2019 Agenda

Keynote Fireside View From The Top Video/TV/Movies Brands/Advertising Games/Esports Music Rightstech Creators/Influencers
  • MONDAY FEB 04
  • TUESDAY FEB 05

MUSIC: The future of the music business

12:15 PM - 12:45 PM
Malibu/Santa Monica 
With so much of the media coverage today focused streaming and festivals, the big changes impacting the whole ecosystem can be overlooked. In the face of streaming's growth to 75% of the overall U.S. pie, we now have vast amounts of data, consumer behavior, and changing systems. What is the longer-term impact of this change on the pipes and communities in music? This panel will share 5 major changes in the music business that are affecting live performance, music local and global communities, backends and systems, and music careers.

PANELISTS:
Jonathan Azu, Senior Manager, Red Light Management
Matthew Adell, Founder, MetaPop, Former Chief Digital Officer, Native Instruments
Sam Kling, SVP, Creative Operations, SESAC Holdings, Inc.
MODERATOR: Gigi Johnson, Executive Director, Center for Music Innovation, UCLA Herb Alpert School of Music
Jonathan Azu

Senior Manager,
Red Light Management

Matthew Adell

Founder, MetaPop,
Former Chief Digital Officer, Native Instruments

Sam Kling

SVP, Creative Operations,
SESAC Holdings, Inc.

Gigi Johnson

Exec. Director,
UCLA Center for Music Innovation

MUSIC: Featured Presentation with Jackie Subeck, CEO, Hey Jackpot!, Door Number Six

3:15 PM - 3:30 PM
Sierra 
The Art of Navigating Cannabis and Live Events
It’s 2019. Cannabis in California is one year old. Policies are still being written.
Regulations are unsettled. What is the pathway to having legal cannabis at concerts, retail activations and other live events?

SPEAKERS:
Jackie Subeck, CEO, Hey Jackpot!, Door Number Six
Jackie Subeck

CEO,
Hey Jackpot!, Door Number Six

MUSIC: EXPANDING MUSIC FESTIVALS THROUGH LIVE STREAMING: CONNECTING BRANDS WITH VIEWERS AROUND THE WORLD 

3:30 PM - 4:00 PM
Malibu / Santa Monica
Live video is no longer a secondary part of music festivals. It’s become an essential part of the marketability of the event and an additional revenue center as it opens up new inventory for brands to capitalize on to a worldwide audience. This panel will discuss how festivals and their partners are creating experiences where viewers can connect with fellow audience members and truly feel part of the event - while brands can engage the digital audience without being overly intrusive. 

PANELISTS:
Kevin Chernett, EVP - Global Partnerships & Content Distribution, Live Nation
John Petrocelli, CEO, Bulldog Digital Media
Kim Owens, VP of Strategy and Operations, FestiFi
Chrystine Villarreal, President, MIXhalo
MODERATOR: Ted Cohen, Managing Partner, TAG Strategic
Kevin Chernett

Executive Vice President - Global Partnerships & Content Distribution,
Live Nation

John Petrocelli

CEO,
Bulldog Digital Media

Kim Owens

VP of Strategy and Operations,
FestiFi

Chrystine Villarreal

President,
MIXhalo

Ted Cohen

Managing Partner,
TAG Strategic

MUSIC: MUSIC AS AN ORIGINAL VIDEO CONTENT STRATEGY

4:00 PM - 4:30 PM
Malibu/Santa Monica
A multitude of video platforms have offered new ways to incorporate music through innovative video strategies. Doing an album release or building a loyal fanbase through Snapchat, to the likes of Apple and Spotify gearing up on original video content, or the numerous other publishers that tell stories through music video, this area has been the wild west for marketers. What does the future have in store and how will this change the narrative of these videos. 

PANELISTS:
Hisham Dahud, Brand Manager + Digital Strategist, Junkie XL, Desert Hearts, Poolside & more
Verena Papik, Chief Marketing Officer, TuneMoji
David McTiernan, Director, Label Relations, Vevo
MODERATOR: Wesley A' Harrah, Founder, Hyper Orange
Hisham Dahud

Brand Manager + Digital Strategist
Junkie XL, Desert Hearts, Poolside & more

Verena Papik

Chief Marketing Officer
TuneMoji

David McTiernan

Director, Label Relations
Vevo

Wesley A’Harrah

Founder
Hyper Orange

MUSIC: HIP HOP NEW LOVE AFFAIR WITH BLOCKCHAIN (CRYPTOCURRENCY)

12:15 PM - 12:45 PM
Malibu/Santa Monica
The Hip Hop industry has long been obsessed with money. From Jay-Z to Birdman, making money has been a theme throughout. Much of this, is simply the acknowledgment that money makes the world go ‘round; a clairvoyant observation. It is this observation that makes cryptocurrency and Hip Hop a perfect match.

The stage has been set for general adoption of Bitcoin by the Hip Hop community. 50 Cent, Wu-Tang Clan's Ghostface Killah, Nipsey Hussle, PitBull and Snoop Dogg, are some of Hip Hop's biggest stars that have either flirted with or directly accepted this currency, and the music industry, which has historically capitalized on industry earnings and its attributes, will likely see the utility in the decentralized crypto-currency. What's prompting this new collective behavior? Tech This Out "Live" will examine how cryptocurrency and blockchain technology is shaping the future of music and the world around us.

This panel is powered by TECH THIS OUT.

 PANELISTS:
Ray Annes, Marketing Director, Sony Music Entertainment
Shelita Burke, Pop Star
Byron Booker, Founder & Director, Recording Artists Guild
Lauren Bissell, Producer and the Founder, Immutable Music
Aubrey Flynn, former Chief Digital Officer and SVP, REVOLT Media & TV
Moderator: Mike Johns, Founder/CEO, Executive Producer, Digital Mind State, Tech This Out

Ray Annes

Marketing Director,
Sony Music Entertainment

Byron Booker

Founder & Director, Recording Artists Guild

Shelita Burke

Pop Star

Lauren Bissell

Producer and the Founder,
Immutable Music

Aubrey Flynn

former Chief Digital Officer and SVP,
REVOLT Media & TV

Mike Johns

Founder/CEO, Executive Producer,
Digital Mind State, Tech This Out

MUSIC: The Power of Music in Digital Media Programming & Sonic Branding

3:30 PM - 4:00 PM
Malibu / Santa Monica
This panel – comprised of experts in boutique curation, custom music production and sonic branding – will discuss how new media and digital distribution continue to impact how music is curated, produced and utilized in film, television and marketing.

PANELISTS:
Jason Altshuler, CEO, Paintbox Music Group
Keatly Haldeman, CEO, Riptide Music Group
Boyd McDonnell, CEO, 21 South Music
MODERATOR:Sid Fohrman, Partner, Sheppard Mullin
Jason Altshuler

CEO,
Paintbox Music Group

Keatly Haldeman

CEO,
Riptide Music Group

Boyd McDonnell

CEO,
21 South Music

Sid Fohrman

Partner,
Sheppard Mullin

music: brands and music

4:00 PM - 4:30 PM
Malibu/Santa Monica
Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?

PANELISTS:
Samantha Fernandez, Senior Director, AEG Global Partnerships
Tracy Pendleton, Entertainment Marketing, Puma
Jeannette Perez, President of Global Synch & Brand Partnerships, Kobalt Music
Toni Wallace, Head of Music Brand Partnerships, United Talent Agency (UTA)
MODERATOR : Georgette Bivins Director of Licensing and Brand Partnership, A&R, 411 Music Group
Samantha Fernandez

Senior Director,
AEG Global Partnerships

Jeannette Perez

President of Global Synch & Brand Partnerships,
Kobalt Music

Toni Wallace

Head of Music Brand Partnerships,
United Talent Agency (UTA)

Georgette Bivins

Director of Licensing and Brand Partnership, A&R,
411 Music Group