SPEAKER:
Michal Shapira, SVP, News Content Partners, Turner Ignite
Michal Shapira, SVP, News Content Partners, Turner Ignite
bRANDS/aDVERTISING
- MONDAY FEB 04
- TUESDAY FEB 05
Brands/Advertising: FEATURED PRESENTATION: EMOTION + CULTURE: DRIVING CONNECTION IN BRAND STORYTELLING
11:45 AM - 12:15 PM
Promenade
Michal Shapira
SVP of News Content Partnerships,
Turner Ignite
12:15 PM - 12:45 PM
Promenade
Distribution platforms are constantly evolving and offering more ways for brands to engage their consumers, each with varying results. With each change, there is an investment of time, money, and experimentation. Additionally, pop-up blockers are affecting views as consumers seek an interruption-free digital lifestyle. Hear from leaders in their field discuss what worked, what hasn’t, and what they’ve learned to keep delivering value to their consumers.
PANELISTS:
Chris Borelli, VP, Brand Partnerships, IMGN Media
Katie Ioffe, Director of Marketing & Digital Strategy, Mattel
Robert Schefferine, VP Production, ABC Entertainment Marketing, Disney ABC Television Group
Russell Schneider, Head of Sales & Business Development, 9GAG
MODERATOR: Tim Peterson, Senior Reporter, Digiday
PANELISTS:
Chris Borelli, VP, Brand Partnerships, IMGN Media
Katie Ioffe, Director of Marketing & Digital Strategy, Mattel
Robert Schefferine, VP Production, ABC Entertainment Marketing, Disney ABC Television Group
Russell Schneider, Head of Sales & Business Development, 9GAG
MODERATOR: Tim Peterson, Senior Reporter, Digiday
Chris Borelli
VP, Brand Partnerships,
IMGN Media
Katie Ioffe
Director of Digital Marketing,
Mattel
Robert Schefferine
VP Production, ABC Entertainment Marketing,
Disney ABC Television Group
Russell Schneider
Head of Sales & Business Development,
9GAG
Tim Peterson
Senior Reporter,
Digiday
3:30 PM - 4:00 PM
Promenade
Content marketing is essential to building and maintaining a loyal consumer base. Today more than ever, brands need to produce engaging, shareable content to connect with consumers. This panel will provide examples of how brands are creating engaging content and building social community and the impact it has on customer relationships and brand loyalty.
PANELISTS:
Lisa Bilgrei, Branded Content Expert, Google
Adam Hua, SVP, Business Development, CitizenNet, A Condé Nast Company
Folayo Lasaki, VP, Marketing, SoulPancake
Tina Walsh, VP Content Strategy, Tongal
MODERATOR : Kat Jones, Founder, Motiv PR
PANELISTS:
Lisa Bilgrei, Branded Content Expert, Google
Adam Hua, SVP, Business Development, CitizenNet, A Condé Nast Company
Folayo Lasaki, VP, Marketing, SoulPancake
Tina Walsh, VP Content Strategy, Tongal
MODERATOR : Kat Jones, Founder, Motiv PR
Lisa Bilgrei
Branded Content Expert,
Google
Adam Hua
SVP, Business Development,
CitizenNet, A Condé Nast Company
Folayo Lasaki
VP, Marketing,
SoulPancake
Tina Walsh
VP Content Strategy,
Tongal
Kat Jones
Founder,
Motiv PR
11:45 AM - 12:15 PM
Promenade
PRESENTER:
Tony Parisi, Head of AR/VR Ad Innovation, Unity Technologies, Inc.
Tony Parisi, Head of AR/VR Ad Innovation, Unity Technologies, Inc.
Tony Parisi
Head of AR/VR Ad Innovation
Unity Technologies, Inc.
12:15 PM - 12:45 PM
Promenade
Content is one of the most powerful drivers of brand experiences, whereby marketers become storytellers, compelling consumers to not only listen and learn, but to also engage. And just as content consumption has evolved, so has consumer purchasing behavior. In an always-connected mobile ecosystem, consumers are making more informed purchase decisions through both digital and physical showrooming. We will explore the how these new tools are informing content creation, reshaping media planning, and ultimately drive sales for brands and retailers.
PANELISTS:
Tom Bash, VP, Product, ChefsFeed
Javon Frazier, Executive Vice President, Strategy and Business Development, Studio71
Chang Kim, CEO & Founder, Tapas Media
Jon Vlassopulos, CEO, Tribalist
MODERATOR: Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
PANELISTS:
Tom Bash, VP, Product, ChefsFeed
Javon Frazier, Executive Vice President, Strategy and Business Development, Studio71
Chang Kim, CEO & Founder, Tapas Media
Jon Vlassopulos, CEO, Tribalist
MODERATOR: Jay Tucker, Executive Director, Center for Media, Entertainment & Sports, UCLA Anderson School of Management
Tom Bash
VP, Product,
ChefsFeed
Javon Frazier
EVP, Startegy & Business Development,
Studio71
Chang Kim
CEO & Founder,
Tapas Media
Jon Vlassopulos
CEO,
Tribalist
Jay Tucker
Executive Director, Center for Media, Entertainment & Sports,
UCLA Anderson School of Management
3:30 PM - 4:00 PM
Sierra
Brands and cannabis are a match made in heaven, and it’ll be packaged with social responsibility. What are the messages to focus on? Which are rooted in stigma? What are the barriers to entry? What roles do hemp and CBD play?
SPEAKARS:
Yvette McDowell, Board Member, CCIA (California Cannabis Industry Association), Former Pasadena City Prosecutor
Tracy Ryan, Founder and CEO, CannaKids
Curtis Stafford, Founder and CEO, ZYRS Group
Jackie Subeck, CEO, Hey Jackpot!, Door Number Six
SPEAKARS:
Yvette McDowell, Board Member, CCIA (California Cannabis Industry Association), Former Pasadena City Prosecutor
Tracy Ryan, Founder and CEO, CannaKids
Curtis Stafford, Founder and CEO, ZYRS Group
Jackie Subeck, CEO, Hey Jackpot!, Door Number Six
Yvette McDowell
Board Member, CCIA (California Cannabis Industry Association),
Former Pasadena City Prosecutor
Tracy Ryan
Founder and CEO,
CannaKids
Curtis Stafford
Founder and CEO,
ZYRS Group
Jackie Subeck
CEO,
Hey Jackpot!, Door Number Six
4:00 PM - 4:30 PM
Promenade
Experiential is key a component of brand marketing today. This panel will discuss the types of experiences that are drawing audiences and fans and the marriage of the digital and physical to create measurable engagement before and after the event.
PANELISTS:
Karen Morgan, Cofounder & Creative Director, Soma Innovation Lab
Johanna Salazar, EP & Head of Content, Strategy and Production, Two Goats
Chris Sumner, Senior Vice President, Business Development & Strategy, Refinery29
MODERATOR: Karen Allen, President, Karen Allen Consulting
PANELISTS:
Karen Morgan, Cofounder & Creative Director, Soma Innovation Lab
Johanna Salazar, EP & Head of Content, Strategy and Production, Two Goats
Chris Sumner, Senior Vice President, Business Development & Strategy, Refinery29
MODERATOR: Karen Allen, President, Karen Allen Consulting
Karen Morgan
Cofounder & Creative Director,
Soma Innovation Lab
Johanna Salazar
Co-Founder & Chief Media Disrupter,
Two Goats, Inc.
Christopher Sumner
SVP, Business Development & Strategy,
Refinery29
Karen Allen
President,
Karen Allen Consulting