Everywhere you look, brands have found a way to utilize music to sonically enhance the connection to their customers. Whether it’s through live music, brand ambassadors, using the artist's likeness, or through activations, these partnerships are here to stay. What are the challenges of short- or long-term deals, what are the opportunities, and in what areas does the future hold?
PANELISTS:
Kristin Genovese, Director, Music for Brands & Advertising, Sony Music
Andrew Hamm, Music Director, Crispin Porter and Bugusky
Raymond Roker, Head of AEG Studios, AEG Global Partnerships
Toni Wallace, Head of Music Brand Partnerships, United Talent Agency
MODERATOR: Todd Roberts, CCO, Creative Cabal
PANELISTS:
Kristin Genovese, Director, Music for Brands & Advertising, Sony Music
Andrew Hamm, Music Director, Crispin Porter and Bugusky
Raymond Roker, Head of AEG Studios, AEG Global Partnerships
Toni Wallace, Head of Music Brand Partnerships, United Talent Agency
MODERATOR: Todd Roberts, CCO, Creative Cabal
